Virtual vs Traditional

There’s nothing wrong with traditional production.  It’s tried and true.  You know it and comfortable with it.  

Both virtual production and traditional production tick off the same boxes.  Decisions have to be made for camera positions, lighting and set design.  You can produce the same variety of content.  Standard production.

But, there are certain areas that sets virtual production apart keeping you flexible and efficient when meeting the demands of your schedule.  Its real-time adjustments and remote collaboration.  

You don’t have to be at the physical location to discuss and visualize the creative direction.  Even during shooting, if an idea with the environment or lighting pops up, it can be changed on the fly.

Virtual production works like traditional production.  But, it gives you better control and takes the pressure off to maximize your time, budget and creativity.   You're able to easily react to potential opportunities triggered by external marketing events.