Tonia Pound

CEO / Executive Producer

I create efficiencies and increase creativity for filmmakers, executive producers, CEOs and record label creatives with virtual production.

I got into this business because I’m creative and wanted to do creative things. With an innate passion for production, I embraced every opportunity to explore and master my craft, excelling creatively as I navigated diverse roles and challenges in the entertainment industry. Along the way, I’ve earned some accolades as an award-winning director and producer across multiple projects.

All the while, though, I’m continuously searching for solutions to traditional production problems.

With 10+ years of production experience, I have seen the inefficiencies of traditional production that result into re-shoots, additional shoot days and unrealistic fixes in post-production. With technology advancements, I knew there had to be a better way without sacrificing the creative vision or putting a major hit to the budget.

Virtual Reality Producer

As a producer, I’m always looking for ways to push creative boundaries—and virtual production combined with virtual reality is doing exactly that. These technologies are transforming how we tell stories, showcase brands, and engage audiences on a deeper level.

What’s exciting is how virtual production lays the groundwork for immersive VR experiences. The environments we build on LED stages with tools like Unreal Engine can be repurposed or extended into fully interactive virtual reality spaces. That means the assets we create for a shoot can live on—becoming a VR concert venue, a branded world, or a digital fan experience.

With the latest generation of headsets becoming more compact and consumer-friendly, VR is on track to scale fast—not just for entertainment, but across brand activations, live events, and global marketing campaigns.

If you’re exploring new ways to increase engagement, streamline production, or create unforgettable experiences, virtual reality powered by virtual production is a smart, forward-thinking move—and it’s already changing the game.

I can help you get twice the agility and efficiency you want to be more creative and productive.

Email: tonia@imagine-byon.com

Unleash Creativity

I can help you get twice the agility and efficiency you want to be more creative and productive.

Let's Talk

Advanced Imagination: CMT Studio 330

Director/Producer/Editor

Promotional video incorporating green screen effects to create a virtual world.

San Francisco New Concept Film Festival

Winner - Best Commercial

Software: Premiere, After Effects, Photoshop

Anita Cochran - Fight Like A Girl [OFFICIAL VIDEO]

Director/Editor

Although initially inspired from Anita's battle against breast cancer, "Fight Like A Girl" is an anthem for any woman dealing with any adversity.

Creation International Film Festival

Winner - Best Music Video

International Music Video Underground

Official Selection