Tonia Pound

CEO / Executive Producer

I help filmmakers, executive producers, CEOs, and record label creatives increase efficiency and unlock creativity through virtual production. With over 10 years in the entertainment industry, I’ve navigated diverse roles—directing, producing, and managing multi-million-dollar budgets—while earning accolades as an award-winning director and producer.

I entered this business driven by creativity and a passion for production, always seeking better ways to tell stories. Over the years, I’ve witnessed firsthand the inefficiencies of traditional production: costly reshoots, extended shoot days, and unrealistic fixes in post.

Virtual production eliminates these traditional limits—no endless location logistics, no budget-busting reshoots. It allows us to build immersive worlds in real time, save money, streamline workflows, and push creative boundaries.

Your story deserves to be unforgettable—and efficient.

Virtual Reality Producer

As a producer, I’m always looking for ways to push creative boundaries—and virtual production combined with virtual reality is doing exactly that. These technologies are transforming how we tell stories, showcase brands, and engage audiences on a deeper level.

What’s exciting is how virtual production lays the groundwork for immersive VR experiences. The environments we build on LED stages with tools like Unreal Engine can be repurposed or extended into fully interactive virtual reality spaces. That means the assets we create for a shoot can live on—becoming a VR concert venue, a branded world, or a digital fan experience.

With the latest generation of headsets becoming more compact and consumer-friendly, VR is on track to scale fast—not just for entertainment, but across brand activations, live events, and global marketing campaigns.

If you’re exploring new ways to increase engagement, streamline production, or create unforgettable experiences, virtual reality powered by virtual production is a smart, forward-thinking move—and it’s already changing the game.

Unleash Creativity

I can help you get twice the agility and efficiency you want to be more creative and productive.

Let's Talk

Advanced Imagination: CMT Studio 330

Director/Producer/Editor

Promotional video incorporating green screen effects to create a virtual world.

San Francisco New Concept Film Festival

Winner - Best Commercial

Software: Premiere, After Effects, Photoshop

Anita Cochran - Fight Like A Girl [OFFICIAL VIDEO]

Director/Editor

Although initially inspired from Anita's battle against breast cancer, "Fight Like A Girl" is an anthem for any woman dealing with any adversity.

Creation International Film Festival

Winner - Best Music Video

International Music Video Underground

Official Selection