Agility in Motion

REAL-TIME ADJUSTMENTS

Einstein said it best when he said “We cannot solve our problems with the same thinking we used when we created them.”

Everything about traditional production is time-consuming.  However long you think something should take, bet on it to take twice as long.

Take, for instance, setting up a shot.  The camera must be built and set.  Lighting and set decoration must be put in place.  Then there’s tweaking the shot manually.  But, you want to make sure you have coverage.  So, you shoot multiple angles…CU, MED, and Wide.  Resetting lighting and camera each time…taking time.

But, that’s just the nature of the beast…right?

This beast is a lack of flexibility.  And it creates pressure.  Pressure into rash decisions to stay on schedule and minimize OT.  Pressure to make radical cuts to scenes only to rush through it to finish.

Experimenting to find the right camera angle using the right lens eats the clock.  You plan as much as you can in pre-pro.  But you can’t really visualize it until you get on set.

Moving a light or adding gels can take 2-3 people depending on the size of the light.  But then, because of some obstacle casting a shadow, you might have to rig something.    More time and energy just to see if it will work.

Then, there’s set design.  The set is all ready to go.  But the director wants to see if a different couch or car or some other set piece will work better.

Ultimately, you end up producing a mediocre product.

But production doesn’t have to be so hard.

Making adjustments in real-time is possible with virtual production.  Because the LED wall and camera are synced, any changes to the environment are immediate.  Experimenting with lighting, tinkering with lens and playing with set pieces for the perfect shot can be done quickly and easily…because its all in real time.

Now you don’t have to rush through scenes to stay on schedule.  Now you don’t have to just “make it work.”  Now you don’t have to sacrifice the quality of your content.

REMOTE COLLABORATION

With remote collaboration, you can tweak and be involved with the creative direction of the project while meeting the demands of your schedule.  You can have discussions with the creative team about camera position, lighting and set design.  Then, visualize it in real-time…without having to be at the physical location.  Nothing has to be figured out once the talent gets to set.

Huge time saver.

Now, you have twice the agility and efficiency to be more creative and productive.  You’re able to meet those demands on your time and give your audience the engagement they crave.

Anyway, that’s how I see it.