Gamifying Entertainment

Over half of 13-39 year-olds say they’re more likely to watch a movie if it’s based on a video game—evidence that these two mediums are blending.  Look at Five Nights at Freddy’s and The Last of Us.

But flipping that around — turning entertainment into games — has proven to be a win, too. Big brands like Netflix and HBO have jumped in, creating games based on their hit shows to tap into that audience and make the most of the gaming world.

That’s where a lot of Millennials and Gen Z are already hanging out and consuming content. Even if gaming isn’t on your radar right now, virtual production gives you a way to future-proof your content for when you’re ready to jump in — whether that’s to tap into new revenue streams or connect with global audiences.