I know what you’re thinking. AI generated content is cheating. It doesn’t require talent. It’s not art. Or the biggest objection of all…it’s scary!
As controversial as AI generated content is, I believe that, as long as you use it ethically and responsibly, it can be a great tool to brainstorm ideas, create storyboards, build pitch decks and create content for social media. As far as a medium to create commercials, film and television, I’m not seeing the quality or efficiency is there yet. But, it’s only a matter of time.
I find AI generated video content is great for building sizzle reels. Ideally, you’d want to go out and shoot footage as proof of concept. But, if the resources aren’t there, text-to-video is the perfect way to go to get a visualized concept. This is especially true when you’re fighting the “I’ll know it when I see it” mindset.
Now, to really spice up social media content, I like utilizing image-to-video. It just gives you more options through animating still images or keyframe extensions. Perfect for repurposing content across several platforms.
As long as AI is being used as a creative tool and not a crutch, it can make developing ideas more resourceful and efficient. I can help with writing AI prompts for your storyboard, pitch decks, social media and previs.
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