Advanced Imagination: CMT Studio 330
Building a world, not just a set
The most effective environments don’t draw attention to themselves—they make everything inside them stronger.
POV
Environment isn’t background—it defines how a brand is experienced.
What Needed to Be True
The studio couldn’t feel like a technical demo.
It had to function as a believable, flexible world that could support multiple formats while maintaining a consistent identity.
My Role
Producer / Writer / Editor
Partnered with creative, technical, and network teams to translate concept into a working production environment—aligning design, workflow, and content needs.
Execution Lens
Bridged creative ambition with real-world constraints—ensuring virtual production enhanced the experience without breaking immersion.
Focused on making the environment feel natural on camera, not engineered behind it.
Outcome
An award-winning studio environment that expanded what was creatively possible while maintaining broadcast reliability and consistency across content.
Winner – Best Commercial, San Francisco New Concept Film Festival
Anita Cochran - Fight Like a Girl [OFFICIAL VIDEO]
Extending reality without losing it
POV
Technology should enhance emotion—not compete with it.
What Needed to Be True
Virtual production had to feel integrated and purposeful, not like a visual effect layered on top.
My Role
Director / Producer
Led the project across creative and production, aligning concept, performance, and technical execution.
Execution Lens
Used virtual production as a storytelling tool—supporting tone and message rather than driving attention to itself.
Outcome
A visually elevated piece that expands the environment while keeping the emotional core intact.
Winner – Best Music Video, Creation International Film Festival
Official Selection – International Music Video Underground
Doors Open At™ / Sizzle Reel [DocuSeries]
Framing the energy before the moment
POV
The anticipation of a live event is part of the experience—not a lead-up to it.
What Needed to Be True
This couldn’t feel like promotion.
It had to capture the emotional build—the tension, movement, and release that defines live music culture.
My Role
Creative / Concept Producer / Editor
Led creative execution from concept through post, shaping both visual language and narrative tone.
Execution Lens
Built rhythm through editorial—letting sound, crowd movement, and contrast drive momentum instead of narrative exposition.
Outcome
A sizzle that positions the event as something to step into—not just attend.
iHeartRadio First Look / Kane Brown
Access as identity
POV
Fans don’t just want content—they want proximity.
What Needed to Be True
The piece had to feel immediate and unfiltered, while still meeting broadcast and brand standards.
My Role
Producer
Collaborated with creative and network teams to capture moments that felt personal, not packaged.
Execution Lens
Balanced polish with authenticity—preserving spontaneity while shaping a cohesive viewing experience.
Outcome
Content that strengthens artist-to-fan connection while delivering within a controlled production environment.
Terri Clark - Raising the Bar / Album Release
Legacy, without looking back
POV
Established artists don’t need reinvention—they need reinforcement of identity.
What Needed to Be True
The release content had to honor legacy while still feeling current and relevant.
My Role
Producer / Editor
Worked across creative and production to shape tone and narrative flow through editorial.
Execution Lens
Used pacing and visual restraint to let the artist’s presence carry the message—avoiding overproduction.
Outcome
A release piece that feels grounded, confident, and aligned with the artist’s long-standing identity.
Landon Michael - This Ain't California [OFFICIAL VIDEO]
Place as perspective
Winner – Best Country Song & Best Country Music Video, 2012 Lucerne Independent Film Festival
Official Selection – London & SoCal Film Festivals
POV
Location isn’t backdrop—it’s identity.
What Needed to Be True
The video needed to feel rooted and specific—reflecting the story and tone of the track without defaulting to genre clichés.
My Role
Director / Editor
Led creative execution from concept through post, shaping both visual language and narrative tone.
Execution Lens
Focused on naturalism and restraint—letting environment, performance, and pacing define the story.
Outcome
A music video that reinforces the artist’s voice through a clear and grounded visual identity.
Feature Film / TV Brand Integration
Role: Brand Clearance + Integration
POV:
A brand only works if it belongs in the world of the story
Contribution:
Evaluated and negotiated brand inclusion based on narrative fit and authenticity
Execution Lens:
Protected story integrity while enabling high-value partnerships
Outcome:
Repeat brand relationships across major partners (Adidas, NBA, Red Bull, Marvel Comics etc.)